updated 8-18-07
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Quiz: Problem with Audiences
Quiz #A1

Before doing this quiz, you may be better prepared if you do the tutorial for "What Happens Behind the Scenes" first.
Copy the questions below (highlight the text, then press the CTRL key plus "c", or use the Edit menu at top and choose "Copy") In your email program start composing an email and paste the questions to your email (use CTRL-V to paste or use Edit menu and choose "Paste"). Email your quiz answers to the instructor at
costello107@chemistryland.com. Note: If you are far off-base on your answers, I will give some feedback to help you tackle the question again.

Question 1: The below image is of US soldiers with friends and family watching a small nuclear test in 1962. What is wrong with this audience?
atomic test
soccer violience
Question 2: The soccer fans around the world often make news when they attack players, referees, or fans of the opposing team. What do you think is wrong with their thinking that makes them do that?
Informercial audience
Question 3: Many infomercials use an audience of "everyday people like you and me." The camera often shows the reactions of the audience and even gets comments from them. What's often wrong with this audience?
foot and hand prints in sand

Question 4: Here is a hand print and a footprint both in sand. Why might the hand print look like it is coming out of the sand versus the footprint that looks like it is sunken into the sand? (tip: think about experience)

Kettle with reflections
Question 5: These chrome kettles look like they have faces on them. What is forming the eyes, nose, and mouth?
Suspension of Disbelief: Most of us has seen Davey Jones from Pirates of the Caribbean, and we suspended disbelief by believing he's a real character in the movie. Now let's assume you encountered him on a beach in real life. Question 6a: What would be your reaction? Question 6b: Assuming you decided this was a person in a costume, describe the issues with this kind of mask.

Question 7: Someone has released a huge amount of a black pollutant into the river and no one noticed where it came from. How do you think the polluter was able to hide its crime?

Question 8: China has been quite lax about pollution. Here we see some buildings releasing pollutants. The red stuff is obviously some kind of pollutant. Where do you guess these pollutants go?
Question 9: An old colleague of mine from the Phoenix Crime Lab worked on a case where two eyewitnesses standing near each other were both looking down a street. One says he saw a muzzle flash and the other said he didn't. Assuming both are telling the truth and nothing blocked their view, how might it be that one person saw a large muzzle flash and the other person didn't?

On the show, "B.S," with magicians Penn & Teller, they show how blood is attracted to a magnet. Every time Teller moved the big black magnet to one side or the other of the glass tray, the blood would be pulled towards it.

Question 10: Actually, blood is not attracted to a magnet despite the little bit of iron in blood, so how did they make it look like the blood was attracted to the magnet?

Question 11: This yogurt is called Peaches & Creme. (a) What do the graphics on the container imply regarding peaches in the yogurt?

(b) Which do you think it has in it, whole peaches, peach slices, peach pieces, peach juice, or none of these? (notice the label on the bottom of the container)

 

A good portion of the brain is dedicated to analyzing faces. As a result we try to see faces in anything that even remotely looks like a face. That's why we hear claims about seeing faces in so many things.

Question 12: One of these coffee beans has a face on it. Find it and tell me where it is. The task is difficult because we think we might see a face in every bean. Just one bean is a face.

doublespeak book

William Lutz, a professor of English at Rutgers University, wrote several books on doublespeak, which has these attributes:

  • misleads
  • distorts reality
  • pretends to communicate
  • makes the bad seem good
  • avoids or shifts responsibility
  • makes the negative appear positive
  • creates a false verbal map of the world
  • limits, conceals, corrupts, and prevents thought
  • makes the unpleasant appear attractive or tolerable
  • creates incongruity between reality and what is said or not said

Question 13: Give me three examples of doublespeak and explain why is it doublespeak (Don't use ones I mentioned in the tutorial.)

When I receive your answer via email, I will record it's been received on the progress sheet. (That's updated about once a day) After grading it, I will email your answers back with my comments. If there are any missed, I will ask for you to redo them; that way you can get 100% on every quiz.

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